What Makes Content Marketing Necessary in SEO Efforts
Content forms the core of any marketing effort, but today, the word “content marketing” is being used along with SEO. Lately, Google has accelerated its efforts to provide better search results by always improving its algorithms. The changes have made the SEO community scramble to create the necessary adjustments to maintain rankings, and several others are still trying to figure out what Google needs.
The Game Has Changed.
In its infancy period, online marketing meant setting up a website, making a couple pages of so-so articles, and selling something. Using connect farms and spun articles was sufficient to get you at the top of search engine rankings. SEO professionals will game the system by employing simple linking strategies and keyword stuffing; those tactics worked for a while, but the game has changed now.
Meaning of Content Marketing? .
Content can be in form of text, audio, and video. From the context of content and SEO, text is the principal component. Search engines are unable to interpret audio or video output, leaving text as the material of choice. In this new age of search Google still ranks sites based on backlinks, but there are additional metrics that have to be considered.
Social Metrics: Even though the Algorithm program is highly secretive, well known that social media plays a vital role in the ranking system. The most popular social media platforms are Twitter and Facebook. Most sites now have icons where a visitor could subscribe to a twitter feed, or like a page on Facebook.
Bounce Rate: Content plays a crucial role in regards to bounce rates. A bounce rate is a measure of how long a visitor stays on a website. The longer a visitor stays on a site, the lower the bounce rate. In the eyes of Google’s, the interpretation is that the better the material, the more the reader stays on the site – that raises the worth of the website.
With these two metrics, It’s simple to learn how content marketing is becoming more important for SEO. Visitors, prospective clients, and present customers want more valuable information, which is exactly what content marketing is about. The days of crappy content is now behind us. The attention of SEO specialists is on producing top quality content for both the clients and marketing needs.
Good content attracts more attention, it keeps people busy and it can even get those enviable backlinks for rankings. Great, quality content will yield backlinks from quality websites, which is another benefit of content marketing.
Every new innovation goes through an evolution of manipulation, including online marketing. The meaning of content marketing has changed because people as well as Google need it. Some people will still attempt to play the system using old methods, but for all those people who wish to get ahead of the SEO game – they need to use content marketing.